I recently had a conversation with a client in the US who had hired an Indian vendor to do some research work and was gravely regretting her decision. Lured by the low bid, she chose to work with this vendor thinking he or she could deliver the goods she required. Unfortunately she was badly disappointed, with the vendor going MIA (not returning calls, responding to emails, not sticking to deadlines). furthermore, the vendor started making lame excuses for non-performance, trying to pin it on the client that she has crazy expectations.
this is not an isolated case. There are numerous, far too many for comfort, cases of Indian vendors behaving this way. in fact, the CEO of an MR firm in Delhi once told me that he was great in marketing but was weak in operations. it lives up to the Indian motto- talk big, deliver less. i've myself hired Indian vendors on multiple occasions- logo design, writing, etc. and am constantly peeved at the sheer lack of commitment, communication and delivery. at the end of the day when they're fired, they shoot back saying it's your fault!
if you don't believe me, ask around- Indians are famous for this. switching off the phone, making excuses for their absence and what not. one time, i hired a logo designer who completely ignored whatever i said, and gave me something way too late, that i couldn't use.
despite the fact that we're one of the most educated races in the world, pride ourselves on our long history and culture, we still can't get our act straight. we're renowned for being late, we never follow up and we somehow still don't take quality seriously. so much so, i recall an IT vendor here who never bothered to send me an invoice for a payment i had already made, despite repeated calls and requests.
in fact, i've seen the same culture in banks (including HDFC and Kotak, although the latter is somewhat better), but somehow we have managed to grow at the second highest rate in the world. it's shameful that we will criticize other countries for whatever reason, but never bother to look inside!
what gives?
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we have managed to grow at a steep rate mainly due to the services sector. seems theres more professionalism involved when it comes to services that meet the international standards (read, IT, knowledge process outsourcing, BPOs and the like). In terms of mfg, China beats us with a very high margin, we cant compare. Also, remember that the domestic economy is booming, due to a large population that is young and is yet to blossom. The demand just by virtue of sustaining basic existence of mankind in our country, is vast. Think, small saches of colgate, shampoos etc, food, sugar, salt, wheat, rice, the basic necessities- there are 120 billion people demanding this in our country. Even though 70% of the country is below poverty line, they still need the basics to survive.
ReplyDeleteAditi Chadha
Eloquently put and, sadly, very true - and not just of India. It would appear that truth, pride and integrity are becoming extinct everywhere.
ReplyDeleteAre those among us that still cherish righteousness above personal gain and truly a dying breed?