I believe every day, Unilever India is hitting a new low in its advertising. I had a great respect for Unilever's products until frankly, their advertising has taken a more 'mass appeal' (I believe that's what their ad agency will refer to it as). In particular, the Axe deodorant ads, which appear to intentionally and with poor subtelty suggest- 'this deodorant will make girls want to have sex with you', are in awful taste- some of the other lesser known brands seem to have similar ads- now whenever i see an ad with scantily clad women, my first impression is- here comes another deodorant!
I am not a professional marketer- which in fact is one of the reasons i'm probably not more succesful (yet anyway) as an entrepreneur. I believe marketing is the life blood of a corporation, but frankly, i find these advertising campaigns in horrible taste, suggestive of a degenerative corporate culture which believes in selling no matter what the costs. i am embarassed to watch such ads on tv with parents and child (ren) along, fearing i may actually have to explain the ad to a child someday.
i recently received a chain email from a friend about some very interesting advertising- single page and very hard hitting. innovative, concise and very witty. yet in excellent taste- proof that people are not out of ideas. what troubles me is that kind of advertising marketeres are coming up with.
Now i'm sure i'll find atleast one or two advertising execs claiming- oh you're not the target market so you won't get it. sure i get it. perhaps it will now be also 'acceptable' to sell drugs to children, gambling to the poor and corruption to the masses- all because we're not the target market right? you can sell anything with scantily clad women it seems- except credibility.
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